Introduction
A leading lubrication company aimed to launch new products in the thermic fluid line. While they had a strong reputation in the lubricant oil market, their sales team lacked familiarity with the specific terminology and concepts of thermic fluid systems. This knowledge gap could have hindered their market entry and affected their reputation.
Background
Entering the thermic fluid market required specialized knowledge to effectively communicate with potential customers and address technical inquiries. The sales team needed training to build confidence and competence in this new product line.
Challenges
- Lack of expertise in thermic fluid terminology among the sales team.
- The team was unaware of basic terminology and understanding of system components.
- Need for tailored training to address specific knowledge gaps.
The company approached Eximious, specialists in thermic fluid solutions, for a simple and innovative training program.
Solution
Eximious implemented the following steps:
- Needs Assessment: Eximious discussed and analysed the training requirements for the sales team.
- Training Program Development: A comprehensive training scheme was devised, covering key topics of interest and a structured syllabus. This included interactive sessions followed by Q&A to reinforce learning.
- Regional Training Sessions: After the initial program, similar training sessions were conducted across different regions for the sales team.
Results
- Enhanced Knowledge: The training enabled the sales team to effectively answer technical questions and engage with customers confidently.
- Improved Sales Strategy: The team was better equipped to develop strategies that enhanced market penetration and share.
- Positive Market Impact: The company successfully entered the thermic fluid market, bolstering its reputation.
Conclusion
Eximious – Dr thermic fluid provided a tailored training solution that empowered the lubrication company’s sales team, enabling them to confidently navigate the thermic fluid market.
For simple and innovative solutions in training and development, call Eximious.
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Invest in your team’s safety and efficiency with Eximious’s comprehensive training solutions. Reach out to Eximious – Dr Thermic fluid to learn more about training programs!